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October 25, 2007
(Rockledge, FL) – Many family run and privately held companies today hide their business value inside their poor marketing and sales approaches and scare away new prospects and repeat customers.
According to Suzie DeBusk, a Value Forward Management Consultant, “Most businesses communicate their value based on what their competitors are doing, how much they think their customers will pay and how their company’s management team sees themselves.”
“This is wrong”, she advised “When you create sales and marketing strategies based on your competitor’s offerings or on your own needs as an owner, you are just forcing yourself into commodity. To help companies increase top line revenues, we have launched a new advisor and training practice to help management teams integrate strategy, marketing and sales methods into one outbound revenue capture program.”
For additional information about the Value Forward business growth method visit www.cxovaluepartners.com or call 321-394-3377.
About CxO Value Partners: Suzie DeBusk is President of CxO Value Partners (www.cxovaluepartners.com), a management consulting firm that focuses on business performance improvement using value forward marketing and sales strategies. Additionally, DeBusk is a member of the world wide management consulting consortium called the Value Forward Network. She is also a staff writer for BDM News the world’s largest sales and marketing strategy newsletter read in over 110 countries and CEO Management an executive best practices quarterly publication. DeBusk is also the founder of two additional companies, DragonPoint, Inc and Leadership Safaris, Inc. DragonPoint, founded in 1988, is a software consulting firm specializing in Maximizing Information Assets. Leadership Safaris is a leadership and executive development company which specializes in increasing personal and professional performance through experiential learning, including adventure trips to Africa.
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