Successful Sales and Marketing for Tradeshows

Duration:  2 hours

Learn how to handle marketing and sales set-up, management and follow-up to increase your tradeshow success.

Agenda

• Top 7 ways to drive traffic to your tradeshow booth
• How to analyze your tradeshow booth layout to create "buying curves"
• 5 marketing devices you must have in your tradeshow booth to be successful
• Discover the correct way to have your sales team communicate your value at a tradeshow without scaring away qualified booth attendees
• How to use the "Hapkido Model" sales approach when your tradeshow booth is busy
• Learn the "4R's" to increase your tradeshow presentation success
• Discover why most investments in tradeshows are wasted money - and how to avoid this pitfall
• How to use the "6-pack" technique of tradeshow follow-up to increase attendees' retention of your offering
• Learn to use our pre- and post-show marketing and sales checklists as business tools
• 7 tips on how to create professional excitement in your tradeshow booth
• How to control tradeshow costs to increase your ROI