Strategic Marketing How to Build a Competitive Advantage

Duration: 1.5 - 2 hours

Today, marketing is a line position focused on creating revenue by making and implementing strategic decisions that drive corporate performance.

Through this workshop you will learn:

• How to turn marketing into a profit center
• 5 action steps to position your strength against established competitive brands
• How to set up a marketing scorecard to align the marketing department’s objectives with the corporate objectives
• How to prototype markets and buyers to increase success
• How to name and brand new product and service offerings to increase buyer’s acquisition
• How to position yourself as thought leader to increase inbound leads for the sales team
• 3 steps to calculate marketing return on investment so management believes you
• 6 value positioning options for products and services
• How to use price proportionality to increase new product and service success